Resources

Today we’re going to talk about something a little bit different from our usual topics. We usually focus on customers and customer experience. What can you do to maximize customer experience, how to retain customers, customer satisfaction, etc., etc. Today we want to shift our focus a little and talk

Today we’re going to explore ‘Word-of-Mouth’ marketing in detail and give you tips on how to leverage it for your business. Many small business owners make the mistake of thinking that the only way to grow a business is through paid marketing. While it’s true that you need to invest

Why is there such a buzz about Market Research? We are living in the age of information, where knowledge is easily accessible to the majority of individuals. While it provides a good edge for the growth of their businesses, it also has a challenging aspect to it. That is, the

Today we’re going to dive into ‘Brand Perception’ and how a good ‘Survey Software‘ can affect your bottom line… What is Brand Perception? Let’s start by defining what brand perception is Brand perception, also known as brand image, is a fundamental part of your company’s success. Simply put, it’s what

Just thinking to care about your customers isn’t enough. You need a CEM software to record & analyse customer sentiment to act accordingly! Customer Experience (CX) has been a hot topic among companies for decades. It is a proven fact that when you provide better customer experience, your customers continue

The importance of Customer Insights Customers are the heart of every business. When your products and services provide convenience and ease to your customers, that’s when you should know your business will thrive.  But how to provide that convenience and ease? Well, insights and feedback coming directly from your customers

What are customer pain points? Customer pain points are those problems that customers experience during their buyer journey with a brand. Pain points make customer experience less satisfying and pose a high risk of customers churning away. A pain point could be as simple as a long waiting time at

A successful business is all about making smarter decisions. But how do business owners make smart decisions?  Your one-line answer is: By using consumer Insights and data analytics. What are Consumer Insights? Consumer insights is a detailed data interpretation of your audiences’ needs and wants. Successful companies heavily rely on

Ever wondered what’s that one thing that compels your customers to come back to you? With so many options available at a single click, loyal customers are the ones who keep your business thriving.  But what does it take to build loyal customers? Let’s find out! What is Customer Loyalty?

Meeting customer expectations is what every business does. What if you start exceeding customer satisfaction?  CSAT is one of the most simple ways of measuring customer satisfaction level. It has numerous advantages. We’ll uncover all the aspects of customer satisfaction along with the benefits of CSAT. Let’s move on! Importance