Resources

Want to boost up profits? Here’s how a simple customer satisfaction metric can help you garner customer loyalty and get you positive revenues.  We’ll start by breaking up the Customer Experience (aka CX) framework into smaller chunks easier for you to understand and ultimately move on to ascertain the 5

Since its invention in 2003 by Bain & Company, the Net Promoter Score (NPS) has consistently been regarded as one of the simplest yet holistic indicators of customer loyalty. But the debate always arises, does it stand the test of time and is NPS relevant in 2020? Why Measure Customer

Understanding the Customer Journey So – what is a customer journey, and why do we keep hearing this term so often?  A Customer Journey is an entire process which a buyer goes through to achieve a goal with your company. It is the sum of all interactions that a customer

Today’s business landscape revolves around providing exceptional Customer Experience (CX). It’s a critical ingredient for long term sustainable success and a proven way to grow. Of course, perceived CX is objective and difficult to measure. However, Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) are

The year 2020 has been challenging from the very start and continues to test our resilience and patience. While COVID-19 has altered our lives in so many ways, there are numerous other consequences that are yet to play out.  During the lockdown, while we were unable to acquire new buyers,

In this highly-competitive business landscape, companies are continually searching for new ways to compete with other companies. Staying ahead of others helps you increase your market share and boost up the profits.  Providing exceptional Customer Experience (CX) remains one of the top methods to gain a competitive edge over others. 

As you are probably aware, surveys serve as the best medium to gain insights into real business analytics.  Customer-centric companies are always engaged in market research and customer feedback collection to improve their understanding of their consumers in an ever-competitive market. Not only are they an easy approach to gather

At such a challenging time, it is imperative that we take care of our team members and customers. How you treat your customers and team members in this time of need will live in the mind long after this crisis has passed. It is a great opportunity for you to