Resources

What does customer success look like for you and how to push your customers to that special place! To retain customers and drive revenue, customers need to grasp that moment where they realise the value your company’s product brings to them or that “aha” moment. But while reaching that “aha”

Research shows that employee disengagement costs the United States economy a staggering $550 billion dollars every year. Yet still, many employers are unaware of what disengaged employees are and the negative affect they can have within all areas of their business. Let’s cut a long story short for now, if

We’ve all heard the phrase Customer Loyalty. But what does it mean and more importantly how do we measure this for our business? Wouldn’t it be great to know how loyal our customers really are? Well, we certainly think so. But… if only there was a way for us to

Here’s why Word of Mouth Marketing is an absolute must for your business! If you’re looking to create a thriving business, it should come as no surprise that word of mouth referrals are going to be just a teeeeeensy bit important for driving new custom. In fact, we’ll go one

It may sound crazy, but what if I told you that your best feedback actually comes from your most unhappy customers? What if I told you that these chronic complainers could actually be the source of your most loyal customers? Well, you probably wouldn’t believe me but it’s actually true!

What makes the World’s Leading NPS Companies exactly that? How do they measure NPS, what do they do to improve their score? Apple, Amazon, Netflix – we’re all familiar with them, but why? Well, there’s not really much dispute, its simply because they’re the best around. When experts and marketers

SaaS has been a hot topic in the twenty-first century since it’s first use by SalesForce in 1999. Since then, we’ve seen technology surges in the form of broadband, API’s, browsers, applications and internet security. SaaS made its way through consumers’ hearts and still continues to do so. Facebook, Gmail,

You’ve got an amazing product which you know will add value to your target audience, but can’t get them to purchase – here’s why!  When you’re releasing a brand-new product onto the market it can be difficult, if not impossible sometimes, to predict how consumers are going to react to

Who is the Millennial generation? The world’s first truly digital generation has now officially taken over the baby boomers in size. With over 75 million of them now settling down with careers, homes and children, millennials are now coming into their prime spending age. Accenture estimates that those aged between

You only get one chance to make a first impression – here are our top tips on how to get it spot on! As recent studies have shown, you have about seven seconds to form the perfect first impression. Whether you’re meeting a new face for the very first time